With one of the largest domain-reputation
databases in the world, Trend Micro web reputation technology tracks
the credibility of web domains by assigning a reputation score based
on factors such as a website's age, historical location changes
and indications of suspicious activities discovered through malware behavior
analysis. Web reputation then continues to scan sites and block
users from accessing infected ones. Web reputation features help
ensure that the pages that users access are safe and free from web
threats, such as malware, spyware, and phishing scams that are designed
to trick users into providing personal information. To increase
accuracy and reduce false positives, Trend Micro Web reputation
technology assigns reputation scores to specific pages or links
within sites instead of classifying or blocking entire sites, since
often, only portions of legitimate sites are hacked and reputations
can change dynamically over time.
Agents subject to web reputation policies use Web Reputation
Services. Worry-Free Business Security
Services administrators
can subject all or several agents to web reputation policies.