Web Reputation technology tracks the credibility of Web domains by assigning a reputation score based on factors such as a Web site’s age, historical location changes and indications of suspicious activities discovered through malware behavior analysis. It will then continue to scan sites and block users from accessing infected ones.

When a user accesses a URL, Trend Micro:

To increase accuracy and reduce false positives, Trend Micro Web Reputation technology assigns reputation scores to specific pages or links within sites instead of classifying or blocking entire sites since there are times that only portions of legitimate sites are hacked and reputations can change dynamically over time.