Marketing email messages contain commercial or fund-raising content that the user may have requested. These email messages often do not include a functional opt-out facility. Managing marketing email messages separately from spam allows approved marketing messages to reach the end user. IMSS identifies marketing email messages in two ways:

• Email Reputation Services scoring the source IP address
• Trend Micro Anti-Spam Engine identifying message content

Administrators identify the email message source and define the rule criteria to take an action on those email messages. Every marketing email message rule has an exception list containing address objects that bypass message filtering. An address object is an email address, a single IP address or address range (IPv4 or IPv6), or the Classless Inter-Domain Routing (CIDR) block. The action attached to each rule appears as an option on the spam rule and can be any action applicable to spam rules.

Administrators have several options to understand marketing email message traffic in the network. Reports illustrate the highest senders and recipients of marketing email messages from external or internal sources. Administrators can also query detailed log information or view the email quarantine and release messages identified as permitted marketing email messages when necessary.

The marketing email message exception list can be exported and imported.