Traditional security solutions are focused on preventing
external security threats from reaching the network. In today’s
security environment, this is only half the story. Data breaches
are now commonplace, exposing an organization’s confidential and
sensitive data–referred to as digital assets–to unauthorized parties.
A data breach may occur as a result of internal employee mistakes
or carelessness, data outsourcing, stolen or misplaced computing
devices, or malicious attacks.
Data breaches can:
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Damage brand reputation
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Erode customer trust in the organization
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Introduce unnecessary remediation and non-compliance costs
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Lead to lost business opportunities and revenue when intellectual
property is stolen
With the prevalence and damaging effects of data breaches, organizations
now see digital asset protection as a critical component of their
security infrastructure.