With one of the largest domain-reputation databases in the world, Trend Micro web reputation technology tracks the credibility of web domains by assigning a reputation score based on factors such as a website's age, historical location changes and indications of suspicious activities discovered through malware behavior analysis, such as phishing scams that are designed to trick users into providing personal information. To increase accuracy and reduce false positives, Trend Micro Web Reputation Services assigns reputation scores to specific pages or links within sites instead of classifying or blocking entire sites, since often, only portions of legitimate sites are hacked and reputations can change dynamically over time.